Super Saturday Night is the can’t-miss event of Super Bowl weekend. Featuring A-listers and sports legends, this year we brought a concert by Foo Fighters to life. An interactive mixed media campaign captured the excitement for AT&T and caused the city to buzz about the event that sold out in under 1 minute. A record for our event, creating the exclusivity we wanted to project to all attendees. This was a hotter ticket than the Superbowl itself.