Aleck

Career highlight. Full stop. Working with the team at Pentagram and the type studio at Dalton Maag, a small team of us oversaw the development of AT&T’s custom typeface. 4 styles, 6 weights, 38 fonts in total and everything I dreamed I’d participate in when studying design. I love the sans at the lightest and heaviest weights and I never get enough of the slab serif. Interestingly the exercise was a cost savings effort for AT&T, but a passion project I will always cherish.