John Vetter is an award-winning VP Creative Director who has overseen branding, advertising, social and digital campaigns for some of the largest brands in America, including AT&T, DIRECTV, HBO, and their marketing partners, such as the NFL, NBA, MLB  and Apple.  A pioneer of the current in-house agency movement, John built highly specialized creative teams that align passion and performance, yielding remarkable and sustained success.

"My career has allowed me the opportunity to express branding, advertising, design and marketing through a creative lens. Working comfortably in the cross section of each of these disciplines allowed me to build the award-winning in-house agency at AT&T from the ground up.

At AT&T/DIRECTV, I created and developed six highly specialized creative teams to serve over 40 business units. At its peak, we became a full-service in-house agency of over 120 dedicated creatives, delivering over 8000 unique creative projects per year.

John Vetter is an award-winning VP Creative Director who has overseen branding, advertising, social and digital campaigns for some of the largest brands in America, including AT&T, DIRECTV, HBO, and their marketing partners, such as the NFL, NBA, MLB  and Apple.  A pioneer of the current in-house agency movement, John built highly specialized creative teams that align passion and performance, yielding remarkable and sustained success.

"My career has allowed me the opportunity to express branding, advertising, design and marketing through a creative lens. Working comfortably in the cross section of each of these disciplines allowed me to build the award-winning in-house agency at AT&T from the ground up.

At AT&T/DIRECTV, I created and developed six highly specialized creative teams to serve over 40 business units. At its peak, we became a full-service in-house

John Vetter is an award-winning VP Creative Director who has overseen branding, advertising, social and digital campaigns for some of the largest brands in America, including AT&T, DIRECTV, HBO, and their marketing partners, such as the NFL, NBA, MLB  and Apple.  A pioneer of the current in-house agency movement, John built highly specialized creative teams that align passion and performance, yielding remarkable and sustained success.

“My career has allowed me the opportunity to express branding, advertising, design and marketing through a creative lens. Working comfortably in the cross section of each of these disciplines allowed me to build the award-winning in-house agency at AT&T from the ground up.

John Vetter is an award-winning VP Creative Director who has overseen branding, advertising, social and digital campaigns for some of the largest brands in America, including AT&T, DIRECTV, HBO, and their marketing partners, such as the NFL, NBA, MLB  and Apple.  A pioneer of the current in-house agency movement, John built highly specialized creative teams that align passion and performance, yielding remarkable and sustained success.

“My career has allowed me the opportunity to express branding, advertising, design and marketing through a creative lens. Working comfortably in the cross section of each of these disciplines allowed me to build the award-winning in-house agency at AT&T from the ground up.

At AT&T/DIRECTV, I created and developed six highly specialized creative teams to serve over 40 business units. At its peak, we became a full-service in-house agency of over 120 dedicated creatives, delivering over 8000 unique creative projects per year. Billed as DIRECTV’s in-house advertising team, New York Creative Services’ collaborative cross-functional environment was made to allow creative people and innovative thinking to thrive. Aligning passion and performance in this way fostered an environment with a greater than 90% retention rate over 10 years.

Billed as DIRECTV’s in-house advertising team, New York Creative Services’ collaborative cross-functional environment was made to allow creative people and innovative thinking to thrive. Aligning passion and performance in this way fostered an environment with a greater than 90% retention rate over 10 years.

As a creative leader I find the greatest satisfaction in empowering my team’s success and opening individual opportunities while truly making an impact on a brand. I am comfortable standing up the largest  brand launches, bringing new energy to existing brands, working within complex enterprise ecosystems or working with small challenger brands poised to go to market. My teams provide strategic creative that delivers subscriber growth and revenue while providing smart, relevant creative that brings the consumer and the brand together regardless of the medium or technology used."

agency of over 120 dedicated creatives, delivering over 8000 unique creative projects per year. Billed as DIRECTV’s in-house advertising team, New York Creative Services’ collaborative cross-functional environment was made to allow creative people and innovative thinking to thrive. Aligning passion and performance in this way fostered an environment with a greater than 90% retention rate over 10 years.

As a creative leader I find the greatest satisfaction in empowering my team’s success and opening individual opportunities while truly making an impact on a brand. I am comfortable standing up the largest  brand launches, bringing new energy to existing brands, working within complex enterprise ecosystems or working with small challenger brands poised to go to market. My teams provide strategic creative that delivers subscriber growth and revenue while providing smart, relevant creative that brings the consumer and the brand together regardless of the medium or technology used."

At AT&T/DIRECTV, I created and developed six highly specialized creative teams to serve over 40 business units. At its peak, we became a full-service in-house agency of over 120 dedicated creatives, delivering over 8000 unique creative projects per year. Billed as DIRECTV’s in-house advertising team, New York Creative Services’ collaborative cross-functional environment was made to allow creative people and innovative thinking to thrive. Aligning passion and performance in this way fostered an environment with a greater than 90% retention rate over 10 years.

As a creative leader I find the greatest satisfaction in empowering my team’s success and opening individual opportunities while truly making an impact on a brand. I am comfortable standing up the largest  brand launches, bringing new energy to existing brands, working within complex enterprise ecosystems or working with small challenger brands poised to go to market. My teams provide strategic creative that delivers subscriber growth and revenue while providing smart, relevant creative that brings the consumer and the brand together regardless of the medium or technology used."

As a creative leader I find the greatest satisfaction in empowering my team’s success and opening individual opportunities while truly making an impact on a brand. I am comfortable standing up the largest  brand launches, bringing new energy to existing brands, working within complex enterprise ecosystems or working with small challenger brands poised to go to market. My teams provide strategic creative that delivers subscriber growth and revenue while providing smart, relevant creative that brings the consumer and the brand together regardless of the medium or technology used."